DeepIntent Releases Bid Efficiency and Announces Commitment to Reduce Carbon Footprint by 168 Metric Tons of Carbon Dioxide Equivalent per Year

Carbon dioxide levels are the highest theyamp8217ve been in recorded human history According to the Shift Project a French think tank advocating the shift to a postcarbon economy the Internet is responsible for 37 of global emissions This number equivalent to all the worldamp8217s air traffic is set to double by 2025 Every 1 million ad impressions collectively generate approximately 1 MTCO2e about the same as a drive from New York City to Phoenix according to supply side platform SharethroughThe vast majority of advertising technology emissions are generated by the storage processing and transmission of data Programmatic bidding is among the largest data sources for DeepIntent Bid Efficiency optimizes the way the company processes bid requests to reduce the overall energy it takes to deliver against a campaignamp8217s objectives While improving clientsamp8217 win rates this free feature has helped DeepIntent increase the efficiency of processing bid requests effectively reducing its processing of bid data by onethird as compared to inplatform campaigns not using Bid Efficiency DeepIntent also plans to integrate realtime metrics intoamp160its demand side platformamp160that reports the MTCO2e energy savings attributed to Bid Efficiency for every campaign on the platformDeepIntent is furthering its decarbonization efforts by forging strategic partnerships with likeminded advertising technology companies Earlier this year DeepIntent began listing all of its Green Media Products partners on its website Partnersamp8217 products include GreenPMPsamp8482 from Sharethrough and ad exchange OpenX both of which leverage Scope3 a leader in supply chain emissions data to measure and compensate for ad campaignsamp8217 carbon emissions DeepIntent also exclusively works with data centers and cloud providers that have initiatives in place to become carbon neutral if they arenamp8217t already such as Amazon Google and Equinixamp8220Climate change is the defining issue of our time and as an organization DeepIntent is committed to doing our part to mitigate thatamp160Optimizing our programmatic biddingamp160has significantly decreased the amount of data we process greatly reducing the energy it takes to power our platform Coupling smarter more energyefficient software implementations with ironclad commitments from our vendors to reduce their energy usage will be foundational tools for achieving our commitment to lowering our carbon footprintamp8221 said Anton Yazovskiy Chief Technology Officer at DeepIntentamp8220At Sharethrough we are really excited to play our part in supporting DeepIntent in their efforts to reduce their carbon footprint from digital advertising as we believe that the role of ad tech companies is critical to building more sustainable media solutionsamp8221 said Ben Skinazi Chief Marketing Officer at Sharethrough amp8220Facilitating the use of Sharethroughamp8217s Green Media Products to the DeepIntent users is an easy yet impactful way of lowering carbon emissions from programmatic campaignsamp8221Selfpublished at MediaVillage through the wwwAvrioB2Bcom platformClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160amp160

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

DeepIntent Releases Bid Efficiency and Announces Commitment to Reduce Carbon Footprint by 168 Metric Tons of Carbon Dioxide Equivalent per Year

Publish date

Channel

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

DeepIntent Releases Bid Efficiency and Announces Commitment to Reduce Carbon Footprint by 168 Metric Tons of Carbon Dioxide Equivalent per Year

Enjoying This Commentary? There's More to Love

Stay in the know with more from MediaVillage

TAGS:

Cookies