There was a time when Carat was head and shoulders above every other media agency (in Europe). Even their competitors said so. There were two main reasons for this. First, they were the biggest, and by a street the most entrepreneurial, as the original network was created by purchasing the leading media independent in each European market. And secondly, they spent more on research and tools than anyone else.
Dentsu on Attention
![Dentsu on Attention](/media/articles/graphicstock-international-business-concept-with-businessman-on-city-skyline-ba_aLcWNFn.jpg.550x380_q85_box-0%2C0%2C615%2C427_crop.jpg.webp)