Editor’s note: This article is the second in an important seriesoutlining the need and rationale for effective -- and in fact, life-saving -- messaging to the Hispanic community. Our series began with specific insights on the facts and figures that establish the value proposition for Direct to Consumer pharma advertising to reach this audience. Here, Deborah Dick-Rathexamines the alarming truth of how DTC represents a real opportunity to help the growing population of Hispanics with Diabetes.
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