It's been 21 years since the FDA first allowed prescription drugs to be advertised on TV. Since then, the annual spending for direct-to-consumer (DTC) advertising has soared from $1.2 billion to $6.1 billion in 2017. Medicine and Remedies is now, according to the Leading National Advertisers report in Ad Age, the third-ranked advertising category, following Automotive and Retail. Moreover, study after study has shown that, in addition to boosting drug sales, DTC advertising has actually produced a very healthy side effect: It saves lives.
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