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About Us

Digital Creative is Missing the Mark

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Michael Atkin

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Thought Leaders

Earlier in my career I had the great good fortune to work with Karl Vollmer, a legendary Young and Rubicam copywriter whose career spanned the development of commercial television as well as the Internet. Among the many lessons I absorbed from Karl was his insight about the reciprocal relationship between new media possibilities and the new creative people who could develop them into powerful selling ideas.

Michael Atkin

Mike Atkin is Principal at Michael Atkin Communications. His consultancy advises the top management of start-ups and established companies with new brand initiatives on brand, media and digital strategies. The firm also works with both clients an… read more