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Digital Creative is Missing the Mark

Digital Creative is Missing the Mark

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Michael Atkin

Publish date

March 07, 2017

Channel

Thought Leaders
14 28 11

Earlier in my career I had the great good fortune to work with Karl Vollmer, a legendary Young and Rubicam copywriter whose career spanned the development of commercial television as well as the Internet. Among the many lessons I absorbed from Karl was his insight about the reciprocal relationship between new media possibilities and the new creative people who could develop them into powerful selling ideas.

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14 28 11
Michael Atkin photo

Michael Atkin

Mike Atkin is Principal at Michael Atkin Communications. His consultancy advises the top management of start-ups and established companies with new brand initiatives on brand, media and digital strategies.   The firm also works with both clients ... read more

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