As businesses, we serve diverse stakeholders. Seventy percent of new workforce entrants in the next year will be women and people of color, for example. Creating teams that mirror that diversity isn't just nice or a good thing to do. It's smart, and it has a direct impact on the bottom line(s). It encourages innovation, creativity and a deeper engagement with our customers, employees and other stakeholders. It helps us build products that customers actually want. It makes us get continually better at what we do. Despite this, however, recent research indicates that 75 percent of private tech companies have no women on their boards, and women hold roughly 25 percent of global board seats -- a number that actually went down by two percent last year. Add the filter of Adtech and it gets worse.
Digital Diversity Project Reveals the Key to Greater AdTech Company Success: More Women!
