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Digital Diversity Project Reveals the Key to Greater AdTech Company Success: More Women!

  • # board of directors

  • # woman

  • # diversity

Digital Diversity Project Reveals the Key to Greater AdTech Company Success: More Women!

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Kate Byrne

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WomenAdvancing

As businesses, we serve diverse stakeholders. Seventy percent of new workforce entrants in the next year will be women and people of color, for example. Creating teams that mirror that diversity isn't just nice or a good thing to do. It's smart, and it has a direct impact on the bottom line(s). It encourages innovation, creativity and a deeper engagement with our customers, employees and other stakeholders. It helps us build products that customers actually want. It makes us get continually better at what we do. Despite this, however, recent research indicates that 75 percent of private tech companies have no women on their boards, and women hold roughly 25 percent of global board seats -- a number that actually went down by two percent last year. Add the filter of Adtech and it gets worse.

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Kate Byrne

Kate Byrne is the Strategic Growth Advisor for Community and Partnership at Goodlight Capital, creating the future of Venture Capital to be more equitable, scalable, and impactful by providing capital and more for under represented Founders and Adv… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leaders
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
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The Pool
Go to page
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Go to page
WomenAdvancing
Go to page
The Business
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

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