Millennials and Gen Zers have all but tuned out yesterday's traditional advertising tactics when making a purchase decision. These tech-savvy generations expect to be entertained and engaged with across the entire purchase funnel, placing the onus on brands to deliver value and utility in the right moments. If you want to connect with Millennials and Gen Z, your ads must be personal and relevant to their lives, with innovative technology that immerses individual shoppers in a brand's world.
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