Reaching The Right Audience™ has been a media planning, buying and selling quandary for many years. That is up until today! TRA provides their advertiser customers the ability to eliminate waste and improve their return on investment while networks can identify which purchaser target(s) are watching their programming.

In the following example, using TRA’s patented Media TRAnalytics®, we uncovered that 48% of the Diet Soft Drink Beverages $11.8 million 4Q2011 television investment was spent on underperforming networks. We also identified 24 networks that this category did not spend on that have a Diet Soft Drink Purchaser Target Index of 100 or greater.

To find out how you too can grow your sales contact TRA today