This fall Arby’s and ESPN CreativeWorks enhanced their existing relationship by running a pair of spots centering around Scott Van Pelt (pictured at top), the anchor and on-air personality who heads the sports giant's midnight edition of SportsCenter. The spots, titled Suit and ESPN: Basketball with Garbage, riff off the well-known and long-running creative (anchored by the tag line “We Have the Meats”) for the quick service restaurant developed by Minneapolis-based Fallon. They are examples of how ESPN CreativeWorks "amplifies" work from a main creative campaign. (Read more about ESPN CreativeWorks.)
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