We are living in a world of short attention spans, where detail is almost derided and tweets trump well-argued hypotheses. So even though the implications of what Facebook did or didn’t do with data and who was to blame for harvesting the personal social media records of 87 million individuals will no doubt run and run -- as should be the case, this stuff is important and complicated -- most people are keen to move on. There was no better example of deflection than the industry’s digital and social champions ignoring the real issue and instead lining up to smirk at U.S. lawmakers’ lack of knowledge of technology as they quizzed Mark Zuckerberg.
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