Traditional television viewing is being turned on its head, driven by cord cutting, streaming and audience demands for a broad palette of programing, with minimal commercial interruptions, at a reasonable price. Enter FAST -- Free Ad-Supported Streaming Television -- now one of the hottest trends in the broadcasting business. FAST channels offer consumers a free platform that combines curated channels and live offerings, with an emphasis on local content, especially local news. It also holds the promise of a significant shift in ad spending -- and revenue opportunities for both individual stations and networks.
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