It is tough to read too much into the TV market based on this month’s results due to the changing sequence of these events from last year. One thing that the data definitely bears out is how important these tent-pole events are to the major networks.
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James is the global CEO of Standard Media Index (SMI). He has been with SMI since 2011 when he first joined as Chief Commercial Officer, taking over the CEO role in 2016. SMI is the leading global provider of real-time advertising spend sourced directly from… read more
