The ad blocking issue doesn’t look like it’s going away anytime soon. You can always tell when a subject is discussed at numerous conferences that it’s becoming a part of the furniture. Talking about it is so much easier than fixing it.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more