In the movie Ferris Bueller's Day Off, as the three lead characters make their escape from school for a day of shenanigans, the titular hero muses, "The question isn't 'What are we going to do?' The question is 'What aren't we going to do?'" Similarly, in today's constantly changing local TV landscape, when someone asks, "What's new?" my inner-Ferris wants to answer, "What's not new?"
For '23, TV Advertisers Need A New Plan
