I wanted a truck for an assortment of dirty jobs that my little Honda hatchback, which tries hard, was just not capable of handling. Ford obliged with a new 2019 4X4 Ranger, which — with its compact size, hard-lined bed, tight turning circle, and decent towing capacity — was just perfect.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Auto-industry expert Jim Motavalli is a highly regarded writer for MediaVillage ("Motavalli on Marketing"), The New York Times, Barron's, Autoblog.com, National Public Radio's Car Talk, and others. He is author or editor of eight books, inc… read more