Who would have thought it? Imagine yourself back in the early days of media agencies. Buying shops, one and all. The biggest got the best deals, because … well, because the biggest always got the best deals regardless of the industry. Planning was front-of-house window dressing. Research was for geeks. Just walk around swinging your wedge and you’ll be okay.
Four Years on from Jon Mandel, We’re Focused More on Brains Over Brawn
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