Audience research has come a long way and so have measurement providers. Now National CineMedia (NCM) is using facial tracking and facial coding as a way to gain an edge, using sophisticated neuroscience measurement tools.
Future of Research Is In Your Face
![Future of Research Is In Your Face](/media/articles/face.jpg.550x380_q85_box-0%2C109%2C639%2C552_crop.jpg.webp)