New York City -- The old adage “Race on Sunday, Sell on Monday” works only when consumers can see something like those track cars actually in the showrooms. That concept -- the whole basis of NASCAR, in fact -- has pretty much disappeared as racers have evolved past the point of recognizability.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.