We review the biggest news of the past week (a court ruling which will force Apple to open up its payments systems to developers) and one of the biggest news items of the past year (significant changes in the Chinese government's policies towards technology companies, which include many of the world's largest sellers of advertising), with an eye on the implications for marketers. In between, we review new data on DTC business models and current trends related to the global consumer packaged goods industry in an attempt to better assess the broader health of those important sectors for the advertising economy.
Global Marketing Monitor: Weekly Market Trends (September 12, 2021)
