COMvergence: Global New Business Barometer 2016 Reveals Top Performing Agencies in Pitches

February 28 2017 According to the latest report from COMvergence the independent international research company tracking the global Marcom industry Omnicom Media Group came out as the top holding company in new business in 2016 with its PHD network placing first out of all agency brandsamp160The RADAR report 39New Business Barometer39 provides an indepth analysis and assessment of 900 major media pitches ampamp moves completed during the year 2016 at a global regional or local level amp8211 covering 12 key countries USA Canada Mexico UK Germany France Italy Spain Russia India China and Australia Country and global agency rankings are provided amp8211 based on total new business results new clients amp8211 losses retentionsThe top six holding companies were Omnicom Media Group in 1st place with 54bn in total new business result followed by Publicis Media 25bn Dentsu Aegis Network 17bn Havas Media Group 870m and Mediabrands 700m Group M placed 6th as a result of the loss of Volkswagen and ATampampTOMG recorded a positive total new business result in all 12 countries while PHD prospered thanks to the global win of Volkswagen In the US the group showed the strongest performance with the massive win of ATampampT assigned to OMG39s third new network Hearts ampampScienceThe top five media agency networks were PHD in first place with 26bn in total new business result followed by Hearts ampamp Science 2bn Zenith 17bn Carat 12bn Starcom 105bnamp160Among the key takeaways from this research studyIn 2016 there has been a great majority of local pitches from international clients in most of the top 12 markets Bayer BMW CocaCola General Mills HampampM Henkel IKEA KFC L39Oramp233al Mars Inc PampampG Nestlamp233 PepsiCo Pfizer etcIn 10 countries out of the top 12 local pitches represented a majority of total media spend reviewed amp8211 Global regional reviews were dominant only in France and ItalyThe average retention rate in terms of total spend reviewed across the 12 key countries was 31 with some variations in China 58 against Australia Italy Mexico below 20About COMvergence COMvergence is a new independent and international research company whose purpose is to scan and measure the performances and strategic developments of the international marketing services groups amp8211 and more particularly their creative digital and media global agencies through four key metrics new business performances headcount ampamp market shares talent flows and mergers ampamp acquisitions Benchmarking reports are released quarterly COMvergence39s primary objective is to deliver to all professionals involved in the advertising industry high value products and services with real insights and analysis in a modern format that can be easily manipulated and customizedThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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COMvergence: Global New Business Barometer 2016 Reveals Top Performing Agencies in Pitches

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COMvergence: Global New Business Barometer 2016 Reveals Top Performing Agencies in Pitches

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