This weekend Hallmark Media launches the first in several new programming content initiatives (and brand extensions) that draw upon the rich 100-plus year legacy of the Hallmark brand. Unthinkably Good Things, telecast on Hallmark Movies & Mysteries under the new Mahogany banner, taps into the greeting card label created some 30 years ago, designed to exclusively cater to the Black community. Mahogany will touch on the pillars of Mahogany cards, which include life, purpose, faith, community, love and sisterhood, making Unthinkably Good Things the ideal movie to start things off.
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