The new McDonald's Dollar Menu, which includes a sausage burrito for $1, a Bacon McDouble at $2 and the Classic Chicken Sandwich for $3 is designed to boost same-store sales. While this represents the company's best shot at traffic increases for 2018, the chain will need more than $1-$2-$3 discounted items to maintain margins and stock market price. Wendy's and Taco Bell have responded with their own discounts, and the prospect of an industry price war looms.
Has "Digital/Social" Become the Dollar Menu of the Advertising World?
![Has "Digital/Social" Become the Dollar Menu of the Advertising World?](/media/articles/Cartoon_44.png.550x380_q85_box-0%2C167%2C1000%2C861_crop.png.webp)