When it comes to marketing, nothing stays the same. In the past, having a strong brand with a good product was enough to woo a customer. In today's world, that's changed. A 2022 Corporate Social Value Index conducted by NYUSPS: Integrated Marketing and Communications found that consumers are more driven by brands that align with their social values than traditional product benefits. Todd Haskell, Chief Marketing Officer at Hearst Magazines says they recognize this in brands looking to do partnerships that help them express shared values as well as from their customers. "We see this in the feedback we get from our readers, particularly GenZs and Millennials," he explains. "They want to support brands that they feel are aligned with their values."
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