Millennials (the younger ones, anyway) and Gen Zers certainly seem to be a bossy bunch, making clear to brands across the land that if they expect to do business with them they had better be doing good deeds, reflecting their value system and generally being stand-up companies -- or no business will be done at all. That’s fine, as each generation is entitled to define itself as it sees fit, but the idea that this is something new just doesn’t wash. The video above -- a clip from the 1978 comedy Heaven Can Wait, at the time of its release a very modern remake of the 1941 classic Here Comes Mr. Jordan -- offers proof.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.