About MediaVillage
A MyersBizNet Community
Sign In Sign Up
Media Village logo
Sign In Sign Up
  • Home
  • Insider InSites
  • Columnists
  • MediaBizVillages

SMI: High ROI TV Opportunities Uncovered Through New Data Dimensions

By James Fennessy August 23, 2016 Jack Myers TomorrowToday Economics Archives
| photos
17 50 91

We're now in a key window of time when advertisers and their agencies have an opportunity to buy high ROI television at exceptional prices. That's particularly good news, in the wake of an Upfront market that resulted in some healthy CPM price hikes for many broadcast and cable networks.

Page of Prev Next
17 50 91

James Fennessy

James Fennessy is CEO at Standard Media Index, the leading global provider of real-time advertising spend sourced directly from the booking systems of the world’s largest media buying agencies. SMI delivers the only clear picture of how ad dollars ar... read more

Related Articles

  • Upfronts Still Matter, Despite Sea of Advertising Choices
  • QSR Advertising Starts Strong as Competition Heats Up in 2017
  • Another Win for Sports; Can Entertainment Stage a Comeback?
  • Advertisers Kick Live Sports Spending Sky High
  • SMI: New Season TV Revenue Hit With Rocky Trends
  • SMI: Fresh Data on How TV Affects Advertiser Success

ADVERTISEMENT

Editor's Picks

  •
    Stuart Elliott: An Anniversary for a Fabled Marketing Flop
    By Stuart Elliott
  • When "Best Practices" are Worst Practices
    By Michael Farmer
  • Is It Time to Take the Bite Out of FANG-Plus?
    By Paul S. Maxwell
  • Want to Find Out What You/r Really Worth?
    By Joe Mandese
  • Stuart Elliott: When Publicis Groupe Boss Said "Non," Madison Avenue Listened
    By Stuart Elliott

Featured Videos

video thumbnail 01:53
Video: Would You Get a Chip Implant for Work? - By Mindshare
added on 04 Aug 2017 41 views
More Videos:
  • video thumbnail
  • video thumbnail
  • video thumbnail
Media Village logo

17 50 91
MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / 1stFive Village / WomenAdvancing Village / Legends & Leaders Village / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Partner Showcase
Follow us
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up