We're now in a key window of time when advertisers and their agencies have an opportunity to buy high ROI television at exceptional prices. That's particularly good news, in the wake of an Upfront market that resulted in some healthy CPM price hikes for many broadcast and cable networks.
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James is the global CEO of Standard Media Index (SMI). He has been with SMI since 2011 when he first joined as Chief Commercial Officer, taking over the CEO role in 2016. SMI is the leading global provider of real-time advertising spend sourced directly from… read more