It was, Steve Jobs might tell you, "insanely great." On January 22, 1984, the Los Angeles Raiders (as the team was then known) beat the Washington Redskins (as that team was then known) in Super Bowl XVIII. But for the nearly 78 million Americans watching on TV that night -- 39 years ago this month -- the most memorable part of the broadcast wasn't the game. It was an unprecedented, somewhat inscrutable 60-second commercial that didn't even display the product it was advertising.
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