In public forums or private conversations, syndicated program providers declare the best present they could get for their enterprise is audience measurement that more accurately tallies up the number of viewers they attract. It looks like they have a shot at receiving that gift during this season of yuletide.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.