The number of U.S. cord-cutters is snowballing: 27.1 million in 2017, another 33 million in 2018, and projections of 55.1 million in total by 2022. And, while TV will always hold a level of importance and prestige as a means of brand and direct-response advertising, it's hard to ignore those numbers — or to hide the fact that traditional media and advertising is struggling.
How Brands Are Taking Back Control of the Message
![How Brands Are Taking Back Control of the Message](/media/articles/cellphone_african-american-3577504_1280pixabay.jpg.550x380_q85_box-0%2C21%2C1280%2C909_crop.jpg.webp)