The number of U.S. cord-cutters is snowballing: 27.1 million in 2017, another 33 million in 2018, and projections of 55.1 million in total by 2022. And, while TV will always hold a level of importance and prestige as a means of brand and direct-response advertising, it's hard to ignore those numbers — or to hide the fact that traditional media and advertising is struggling.
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