As interactive livestreaming captures the attention of an ever-expanding number of consumers, the livestreaming service Twitch is offering customized opportunities for advertisers that allow them to engage with young audiences in creative ways. The campaigns are interspersed within Twitch's wide universe of content, which ranges from esports to anime marathons to music.
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Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more
