MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Go to page

The Thought LeadersThe Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels

Go to page

About Us

How Marketers Can Effectively Engage Consumers in a Socially-Engaged, Second Screen World – Howard Shimmel and Dr. Carl Marci

Author

Howard Shimmel and Dr. Carl Marci

Publish date

Channel

WarnerMedia InSites

Archived in

Thought Leaders

Howard Shimmel is Chief Research Officer, Turner BroadcastingDr. Carl Marci is Chief Science Officer, Innerscope Research

Howard Shimmel and Dr. Carl Marci

Howard Shimmel Howard Shimmel is chief research officer of Turner Broadcasting System, Inc. (TBS, Inc.). He leads the day-to-day management of the company’s television and digital research professionals supporting the domestic Turner networks and bu… read more