How Marketers Can Effectively Engage Consumers in a Socially-Engaged, Second Screen World – Howard Shimmel and Dr. Carl Marci

By Howard Shimmel and Dr. Carl Marci March 31, 2015 Turner: Re-imagine TV Archives

Howard Shimmel and Dr. Carl Marci

Howard Shimmel Howard Shimmel is chief research officer of Turner Broadcasting System, Inc. (TBS, Inc.). He leads the day-to-day management of the company’s television and digital research professionals supporting the domestic Turner networks and ... read more