As marketers allocate more dollars to digital audio, Erica Osher, Sr. Director of NPR Sponsorship Products and Creative at National Public Media (NPM), is leading the quest to integrate sponsors with NPR's top-shelf platforms. Osher develops sponsorship products across digital channels, including websites, mobile apps, podcasts and smart speakers, and is a liaison between NPR's digital and editorial teams and its sponsorship arm, NPM. She has been integral in taking NPR digital sponsorship from barebones recognition to where it is today. And now, Osher leads NPM Creative, a newly-expanded in-house team offering NPR sponsors such options as custom audio and visual production, copy testing and creative optimization.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.