How Oscar Wins Give In-home Entertainment the Golden Seal of Approval

Let39s take a closer look at how the awards will impact the inhome rental windowIt seems intuitive that box office performance would generally be a stellar predictor of inhome rental success For instance A Star Is Born achieved blockbuster status in theaters so you39d expect it to do similarly well as a VOD rental Viewers who couldn39t get enough of the chemistry between Lady Gaga and Bradley Cooper will naturally want to revisit the starcrossed pair again and those who missed the theatrical release might want to see what all that enthusiastic chatter from fans was about By the same token a film that doesn39t generate excitement on the big screen could reasonably be expected to get a lackluster response as an inhome rentalWhile box office figures undeniably provide some of the strongest indicators of rental success they39re not the only factor studios should consider especially as the excitement of Academy Awards season ramps up one2one Entertainment has analyzed more than 20 additional variables that can organically affect a film39s rental success and we discovered that strength in those other areas most notably Oscar buzzamp8211can lessen the importance and impact of unimpressive box office receiptsThe graph belowamp160provides an eyeopening example Last year Three Billboards outside Ebbing Missouri a difficulttocategorize film starring Frances McDormand couldn39t be described as a hit when it was released in theaters Thanks to the boost from its many Academy Award nominations amp8211 including Best Picture Best Actress and Best Supporting Actor the picture attracted a new wave of attention from potential viewers and has performed just as well in the home market as Jurassic World which had 670 higher box office revenue Award recognition especially in significant categories like Best Picture Best Actor Best Actress and Best Director can double rental demand It39s also interesting to note that while the Oscars has been slipping in viewership it was still one of only two shows that year without a sports tiein to make the top10 in Nielsen ratingsIt39s important to keep in mind that a film enjoying a second wave of awareness with the public will have a very different spend and strategy than if it were simply released in September with no award recognition Leveraging the timing of the Oscars becomes paramount This is one period in the year when the slate is wiped clean ticket sales aren39t automatically mirrored by rentals and littleseen but deserving wellmade culturally relevant movies get a chance to find an audience It39s no coincidence that most nominated movies make their debut in the VOD window just prior to the awards or right afterIf you39d like a deeper understanding of the variables that impact inhome entertainment and how the Oscars will affect the movierental windowamp160reach out to usAs Originally Published on CadentTVcomClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers amp160

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How Oscar Wins Give In-home Entertainment the Golden Seal of Approval

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Karen Abram

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

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Karen Abram

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

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