Marketers are learning to embrace media fragmentation. No longer can they simply broadcast messages to a mostly passive, mass audience. Besides, getting the attention of the 18-34 demo has become the biggest challenge, as they have become multi-channel and multi-platform consumers. Not to mention, most younger audiences are conditioned to block out ads altogether.
How Viacom Video Reaches Young Consumers on Every Screen
![How Viacom Video Reaches Young Consumers on Every Screen](/media/articles/friendship-junk-food-B-0pFSairZ-graphic_stock_NFR4gJO.jpg.550x380_q85_box-58%2C0%2C5587%2C3840_crop.jpg.webp)