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How Viacom Video Reaches Young Consumers on Every Screen

How Viacom Video Reaches Young Consumers on Every Screen

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Sean Moran

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Paramount InSites
36 22

Marketers are learning to embrace media fragmentation.  No longer can they simply broadcast messages to a mostly passive, mass audience.  Besides, getting the attention of the 18-34 demo has become the biggest challenge, as they have become multi-channel and multi-platform consumers.  Not to mention, most younger audiences are conditioned to block out ads altogether.

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Sean Moran

Sean Moran is the Head of Ad Solutions for Viacom, overseeing all advertising and marketing sales for some of the biggest media brands in the world, including AwesomenessTV, Comedy Central, MTV, Nickelodeon, Paramount Network, CMT, TV Land, VH1 and PlutoTV. … read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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