Victor Meldrew is a fictional cantankerous character in the BBC sitcom, One Foot in the Grave, played by Richard Wilson, whose catchphrase is often misquoted as ‘I simply don’t believe it’ (the word ‘simply’ is simply incorrect).
I Don't Believe It
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Brian Jacobs
Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more