There's a new "front" to add to your media marketplace lexicon. On April 5, in New York City, the IAB will be launching the IAB PlayFronts, a day dedicated to companies in the gaming space to show off their advertising opportunities to buyers and familiarize the marketplace with a medium that has been often overlooked and yet drives incredible engagement and passion with increasing frequency.
IAB Gets Their Game On with Inaugural PlayFronts
![IAB Gets Their Game On with Inaugural PlayFronts](/media/articles/iStock-1290727524.jpg.550x380_q85_box-25%2C0%2C605%2C403_crop.jpg.webp)