NPR CMO Michael Smith Promises Truth and Diverse Audience Reach

June 23rd, marked the most recent recording of Jack Myers Leadership Conversations. This latest conversation features NPR Chief Marketing Officer Michael Smith, who has been a consistent leader in media and broadcasting. NPR has occupied a unique place in media because its mission of creating an informed public is central to its brand and the content they release. While new to NPR, having joined this past April, Smith is part of a legacy brand whose origins extend to the Johnson administration. National Public Radio was born out of the necessity to elevate voices that were not supported by traditional media outlets. In that respect, their mission has never been more vital as our country attempts again to wrestle with its history of racial injustice. In that sense, NPR's marketing must incorporate public trust. Smith's perspective on culture, equality, and society and how those intersect with NPR's business are timely given our context. Social unrest and COVID-19, more accurately, and disruption in the media business more generally, were all central themes in this far-ranging conversation. Watch the Leadership Conversation with Michael here