The inaugural IAB PlayFronts went off with nary a "Tilt" yesterday as a crowd of nearly 700 attendees, split nearly equally in person and virtual, from agencies, marketers in addition to gaming media sellers, gathered for a full agenda of insights, case studies, product announcements and even some wicked Beat Saber battles on the Meta Quest 2.
IAB Successfully Completes First Level of PlayFronts
![IAB Successfully Completes First Level of PlayFronts](/media/articles/Image_from_iOS_1.jpg.550x380_q85_box-0%2C24%2C640%2C468_crop.jpg.webp)