The future of TV is unfolding now, and thanks to an extended coronavirus pandemic forcing more people to work from home, unfolding fast. A future where one platform—broadcast, cable, multicast syndication, even the burgeoning assortment of new programmers distributing their content through smart TV sets and connected gadgetry—isn't enough to satisfy the ambition of national advertisers.
Cadent and Empower Advertising See a TV Industry "Flopped on Its Head"
