Importance of WHY and HOW in that Order to Transform and Improve Brand Results

2 HOW to learn WHO are Brand Loyalists Use extensive first party data from Experiential Marketing Influencer Marketing Purpose Branding ECommerce buys ampamp retail commerce buys sold to marketersamp160B1 WHY execute Two Way Mentoring Newly hired young diverse recent college graduates can help companies sell MORE to diverse communities2 HOW can diverse hires do that By mentoring their white mentors on what engages and doesn39t engage diverse communitiesamp160C1 WHY focus on Millennialsampamp Gen Z They are different than Boomers ampamp Xers and will be around much longer than Boomers and Xers2 HOW to understand them better Do basic analytical and emotional research and use extensive first party data from Experiential Influencer Purpose and Ecommerce and Retail buyingamp160D1 Why create a unique Creative Brief It will result in FACTS Focused Advertising Creativity That SELLS2 How to compose that Creative Brief Include accepted belief attitude and emotion about the advertised brand and its categoryExample Visa line used for 36 years quotVisa it39s EVERYWHERE you wanna bequotIf any MediaVillage reader wants to connect with me via LinkedIn and or my email that would be great michaeldjdonahuegmailcomPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Importance of WHY and HOW in that Order to Transform and Improve Brand Results

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Michael Donahue

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Importance of WHY and HOW in that Order to Transform and Improve Brand Results

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