A few weeks ago, my old colleague (and loyal Cog Blog reader) Florence Waterman posed an interesting question. Paraphrasing, she wondered why so many advertisers use influencers, without it seems much evidence or data to justify their decision? After all, most spending is subject to a certain rigour.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more
