We are supposed to be good at words. We are, after all, in the communications business. In fact, we are cavalier in how we describe things. We mislead ourselves, as well as the rest of the industry.
Media Matters, But Audiences Matter More
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Brian Jacobs
Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more
