Nielsen's Dr. Carl Marci on How Indifference Kills Advertising

Dr. Carl Marci, Executive Vice President and Chief Neuroscientist for Nielsen Consumer Neuroscience, is the former co-founder of Innerscope Research and a globally recognized leader in the new field of social and consumer neuroscience. His extensive work has been put to good use at Nielsen where neuroscience techniques are increasingly being used to ascertain viewer reception, involvement, attention and engagement. Nielsen recently partnered with Nielsen Catalina Solutions to facilitate the connection between a viewer's non-conscious emotional responses to advertising messages and in-market sales.