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Nielsen's Dr. Carl Marci on How Indifference Kills Advertising

Nielsen's Dr. Carl Marci on How Indifference Kills Advertising

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Charlene Weisler

Publish date

July 07, 2016

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Media Insights

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Nielsen
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Dr. Carl Marci, Executive Vice President and Chief Neuroscientist for Nielsen Consumer Neuroscience, is the former co-founder of Innerscope Research and a globally recognized leader in the new field of social and consumer neuroscience. His extensive work has been put to good use at Nielsen where neuroscience techniques are increasingly being used to ascertain viewer reception, involvement, attention and engagement. Nielsen recently partnered with Nielsen Catalina Solutions to facilitate the connection between a viewer's non-conscious emotional responses to advertising messages and in-market sales.

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Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

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