At a time when the whole subject of attention to ads and indeed editorial content is front and center, it’s worth considering the related topics of involvement and engagement, and in particular how to take account of our own behaviours and experiences.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more
