Is advertising an art or a science? The debate is not a new one. The argument can be boiled down to creative output versus delivery mechanisms, although of course it’s not as black and white as that. Creativity can as we know be enhanced by smart placement; the use of data can guide creative thought, as account planners down the years have shown us. Smart placements are worthless, or at the very least worth less, without suitably engaging creative.
Is Advertising Art or Science?
