It’s Time to Play ... Name that Media Platform!

Please donamp8217t read ahead Instead based on the information provided below try to name the media platform described herein1 39 of thisamp160platform39s audience is comprised of Millennials A1834 reaching 59 of the total Internet in this coveted demo2 57 of its audience is comprised ofamp160Mobile Exclusives vs PC or both platforms3 Its Millennial Mobile Exclusive users grew 38 to 329 million monthly uniques in the past 12 months compared with 1 growth across all Internet sites4amp160Its iPhone visitors A18 increased 40 to 471 million monthly uniques Compare this to 10 growth across all Internet sites5 The platform ranks No 1amp160for reachingamp160more Millennial men vs all other measured sports sites It delivers more M1834 than ESPN Bleacher Report and Yahoo Sports6 The platform tops all entertainment music sites including Pandora for reaching visitors A18347 The platform delivers 2X as many A1849 who searched online for treatment of an ailment than WebMD8 The platform reaches 66 of A18 with HHI of 100kYou probably are wondering if weamp8217re talking about Facebook After all what else could this platform beWhen you add that itamp8217s No 1 for delivering Adults 18 for the General News category you might figure out that weamp8217re talking about the NNN Top 25 newspaper sitesamp160If so congratulations Youamp8217re a winnerMarketplace factors including an early start to the political season a 20 increase in online sales MasterCard Advisors Spending Plus Study declining oil prices a delay in cold weather and the like contributed to all of this activity amp160With that said it is impossible to ignore the boost given to local news stories via the digital news battle between Facebook Instant Articles and Apple News that increased in velocity late last year amp160When Google AMP hits its stride this year the intensity of this fight for share of market will only heightenWhat the social media kings have helped us to demonstrate is that Millennials Mobilists and Localists of all ages like to share the timely premiumamp160news content provided by newspaper editors amp160In other words the consumers are thereImage at top courtesy of Corbis The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggers

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It’s Time to Play ... Name that Media Platform!

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Mary Ellen Holden

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

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Mary Ellen Holden

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