"Jobs to be Done" theory provides a powerful lens through which to examine opportunities for innovation. It's great for product designers and innovators. But for marketers, a singular focus on jobs to be done results in lost opportunities to fully mine the feelings experienced when a job is done.
"Jobs to be Done" and "Benefits to be Had": A Powerful Pairing
!["Jobs to be Done" and "Benefits to be Had": A Powerful Pairing](/media/articles/Jobs_to_be_Done_and_Benefits_to_be_Had_Header_Image.jpg.550x380_q85_box-167%2C0%2C1827%2C1154_crop.jpg.webp)