In a series of conversations with the leading confidantes and consultants in the ad automation and programmatic area, Jay Sears, Senior Vice President Marketplace Development of Rubicon Project, discusses trends and issues of the day impacting advertisers and media owners. Here, Sears speaks with Joe Lampert, Executive Vice President Media Practice of Edge Technology Services. He has deep experience in backend agency and television systems with tenure at Harris Broadcast (now Imagine Communications), Mediaplex and Donovan Data Systems. [Editor's Note: Be sure to read the first three parts of this series: Jay's interviews with Joe Weaver of Promatica Consulting, Matt Prohaska of Prohaska Consulting and Matt Spiegel of MediaLink.]
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