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Are We Losing Respect for Advanced Creative Abilities?

Are We Losing Respect for Advanced Creative Abilities?

Author

Brian Jacobs photo

Brian Jacobs

Publish date

August 08, 2016

Channel

The Cog Blog
5 59

A couple of weeks ago The Cog Blog commented on the power of specialism and the danger in kidding ourselves that just because a media agency happens to have someone (or a team) on staff with a creative title then those people are a like-for-like substitute for a creative agency team.

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Brian Jacobs photo

Brian Jacobs

Brian Jacobs spent over 35 years in advertising, media and research agencies including spells at Leo Burnett (UK, EMEA, International Media Director), Carat International (Managing Director), Universal McCann (EMEA Director) and Millward Brown (EVP, Global... read more

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