A couple of weeks ago The Cog Blog commented on the power of specialism and the danger in kidding ourselves that just because a media agency happens to have someone (or a team) on staff with a creative title then those people are a like-for-like substitute for a creative agency team.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more