Last week Campaign reported that the Philips media business is up for review. The account has been largely held by Carat -- they've held it for (I would estimate) 25 years, a good run by anyone's standards, which may well continue. The news struck a chord. I led the international element on the team that pitched the business.
Lessons from Pitching the Philips Media Business
![Lessons from Pitching the Philips Media Business](/media/articles/media_My8AkPvu_2.jpg.550x380_q85_box-24%2C0%2C639%2C427_crop.jpg.webp)