I see the industry’s current focus on attention as a good thing, mainly because it has finally broken the logjam in studying the psychology of how advertising really works.
Leveraging Relationships Among Attention, Motivation and Incremental Brand Sales
![Leveraging Relationships Among Attention, Motivation and Incremental Brand Sales](/media/articles/InTermsOfRoi_logo_rectangle_JPHvGeo.png.550x380_q85_box-75%2C75%2C1167%2C833_crop.png.webp)